A Guide to Logo Colors
Businesses would do well with branding. With branding, you are able to reach out to your customers with your beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Our thinkings are affected by colors. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.
When creating a logo, it is important to ask several questions about your business. Is your target market male or female? Is your brand trendy or classy? Do you have an age group in mind for your target market? Are you targeting high-end or middle-class customers? These questions help your business create a logo that truly speaks to your audience. This can help give you a solid brand.
Different feelings are felt with different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let us consider the warm colors first.
If you use red, then you are attracting male audiences. You can associate the color red with fire and passion. it can grab anyone’s attention because it speaks of urgency. Your heart rate is increased and it gets you pumped up.
If you want a friendly, playful color, then use orange. It shows overall energy. It is great with children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Here now are the cool colors.
The most popular logo color is blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
Green is associated with the outdoors. With green, newness is conveyed. The green color gives peace in your heart and a desire to promote growth.
The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
In its own category is black and white. Combined with other colors, they are very powerful.