Marketing Videos – Top 5 Benefits and Uses
Internet speeds are getting faster and faster as online videos soar higher than ever in popularity. Even the cheapest smartphones are now equipped with advanced video cams and features! So what are the factors involved behind the scenes?
To begin with, these marketing videos are very easy to make these days. A simple smartphone allows you to shoot and edit! Videos are also a highly personal medium. You can build and nurture a more personal relationship with your audience – plus more social media likes and shares – than if you relied mainly on text. Compared to using merely words, you can express so much more in marketing videos in a lot less time.
In terms of marketing videos, here are the best uses and benefits it can offer your business:
Providing Solutions to FAQs
Using videos, you can tackle those frequently asked questions on your website. Without a doubt, your customers will love you for this (who wants to read blocks of text?).
Attaching your brand to a human face is the best way to build a deeper, emotional connection with your market. Many companies have reported much higher customer satisfaction rates after they switched to video chats.
Better Social Media Engagement
As mentioned earlier, videos are usually liked and shared more on social media compared to posts that are mainly text. This is clearly a superb way of making noise for your brand, especially now in the digital generation where we belong.
There’s no doubt in the world that consumers all agree on video how-to’s being more effective than instructions made of purely text. You can tell people what they should do, but when you show them, everything becomes way more efficient.
Compared to a written review, a video testimonial sure exhibits more credibility. People know it’s a real live person giving a piece of their mind. For a long time now, online marketers have been using video testimonials.
Access to Various Audiences
There are no less than 4 billion page views on YouTube, and that’s every single day – not to mention the engaged audience. It’s the second biggest search engine (next to Google), and people visit it for a whole range of reasons, including learning about a product or service. Which means it can be used to market your brand through videos.
Higher Email Open Rates
One of your biggest assets as a business in the digital world is your opt-in email mailing list. But even more than that, you have to look for ways to increase engagement and get better email open rates. Videos sent through emails are some of the best and proven methods of pulling up those rates.
Higher Conversion Rate
Lastly, a video on a landing page has a reputation for increasing conversion rates – the ultimate goal of every business out there – and this is backed by statistics.